Business Solutions

(Last Updated: Wedesday, August 3, 2022)

The full gambit of digital marketing and branding strategies required in the age of Web 3.0 is truly more than any small‑ or mid‑size business can handle in‑house. That is why most U.S. companies with less than a few hundred employees turn to third‑party firms such as Goodman & Baxter for assistance in this increasingly important and complex aspect of their marketing game‑plan.

Just pondering the scope of what is required of virtually every business when it comes to safeguarding its online reputation and successfully attracting new clients on the World Wide Web can be breath‑taking. From monitoring online reviews to regularly posting content on the world's ever‑increasing number of social media platforms to ensuring the functionality of websites, there is more than enough work in the realm of digital marketing and branding to keep any C‑suite executive and his team busy all day long.

A sampling of the tasks that Goodman & Baxter can manage for your small‑ or mid‑sized business includes:

• Creating and maintaining of social media accounts (i.e., Facebook, Twitter, Instagram, and LinkedIn)
• Monitoring of online reviews on the world's more popular platforms including Google and Yelp
• Writing of press releases to announce the launch of new products and services
• Scheduling of news conferences and media one‑on-‑ones to either manage crises or promote upcoming products and services
• Writing, editing, and distributing blog posts to media representatives and social media followers
• Planning of red‑carpet media availabilities prior to launch events and charitable functions

Goodman & Baxter's objective is to combine memorable and creative storytelling and influencer and community outreach with cutting‑edge social media strategies in order to effectively meet the brand awareness expectations of our clients. The firm's goal is to craft meaningful conversations about our valued clients that result in bold, engaging, and strategic coverage from both the mainstream media and on social media platforms.

The underlying belief that defines all of our firm's digital marketing and branding strategies is that content drives engagement. Our content‑creators are passionate and experienced specialists who utilize sophisticated trend‑analysis in crafting the messaging that will make your brand absolutely pop. When we increase your exposure in the marketplace, your customers find their voice and that translates into sales for you. Lots of sales.

No matter how reputable a company is, no matter how great its products and services are, and no matter how squeaky‑clean its management is, unfair if not flat‑out false reviews are certain to surface. On most occasions, those reviews are written under a pseudonym by your competitor. Other times, they are written by disgruntled former employees. If this predicament has befallen your small‑ or mid‑size business, Goodman & Baxter may be able to help.

Our company respects the First Amendment rights of all Americans. But if a platform identifies a pattern of multiple negative reviews from the same IP address, for example, or if we can convince a platform that a review about your company violates a stalking or harassment statute or contains sensitive or confidential information about you or a family member, we stand a good chance to have that review deleted. We may even be able to have the platform block future posts from that network.

When handled correctly, our clients will escape a crisis management situation in better shape than they started. That is what we hope to achieve in every instance. Whether a patron has suffered an injury on your premises or a key employee has been arrested in connection with a driving under the influence allegation, Goodman & Baxter has the experience and know‑how to implement a course of action to pull you through.

Whether you retain Goodman & Baxter to manage a crisis, boost the visibility of your company's website(s) or social media accounts, or remove damaging criminal justice records about one of your top‑level executives, we never will divulge our relationship to any third‑party. Our rigorous non‑disclosure policy extends all the way down from our founding partners to any and every contractor who we engage for freelance projects. Client information, no matter how top‑secret or seemingly insignificant, always remains confidential at our firm.